Ericsson - Unplug!

Ericsson is like a proud father to Mobile Broadband. So to highlight their hard work up until today, and their ideas for tomorrow – Ericsson came to us. Our mission had two parts: to make people understand that new ways of thinking are needed to push Mobile Broadband forward. And to credit Ericsson for being one of the leading forces behind its development. We decided to go with an execution that was both realistic and down-to-earth. This included examples of how new business models could be designed and a whole lot of storytelling. Overall, we hoped the campaign would prove a point and genuinely inspire people.