Ericsson Consumer Labs produce knowledge. For more than fifteen years they have studied how people act and interact with telecom services. By going out into the world and interviewing over 80,000 individuals, from more than 40 countries, they bring insights to an insight hungry business. For this project our job was to produce a film that brought one of their academic studies to life. We decided to showcase many different connectivity scenarios, add playfulness to important data and to produce it in an Ericssonized (white, colorful graphics and icon) fashion.